I disagree, go check the 4090 owners thread. 4090 has sold really well world wide.
Key point is that AMD is rumoured to no longer release a high end flagship card for their next gen (rx8000) series. You can pretty much read this as them surrendering to Nvidia.
It could be as bad as the RTX 5060 being faster than any Radeon card (when you include RT, DLSS), thus enabling Nvidia to price the 5090 at £2000, 5080 at £1200, 5070 at £800, 5060 at £500. No competition = free reign. Nvidia still win.
Note I don't want the above to happen, it's simply a possibility on recent news.
You are wrong friend, you not thinking straight. "Selling well" and "selling enough" are totally different things.
Why do you think prices on 4090s have dropped?, they are in stock all the time, even the cheapest and best Founders Edition cards. Its because sales have dropped off a cliff. Have you even seen or done any research?, MLID has even said for weeks now, all his contacts at retailers have reported massive a massive fall off in 4090 and 4080 sales, there are only SO MANY people that want a 1k+GPU, the vast majorty of gamers DO NOT WANT 1k+GPUS. What part of that is hard to grasp?
Like I said above. AMD being competitive or not at the HIGH END doesn't matter, its about performance and value. If Nvidia just want to make 1K+ GPUs that is fine!, they will just have to settle with selling FAR LESS volume. If AMD come out with 4 stonking cards, say a RX8600, RX8600XT, RX8700XT and their top end card a RX8800XT and price them low, they will take market share vs Nvidia over priced cards.
You fail to see the key point here, at some point performance just does not matter anymore, if your cards are not affordable for 90% of your customers. That is a failed business model. Their projected earnings will go down, shareolders will get pitchforks out and want to sue for lies.
Its already going to happen this generation, they projected massive profits, AI was only counting for some of that, the GPU division has UNDERPERFORMED by about 2 billion so far, what will they tell shareholders?. Their whole share price is based off of projected earnings, if they do not hit that, they do not justify their share price, people sell and share price tanks.
You need to add better economics into your thoughts about how markets work and pricing happens. Turing was a turd generation, it lost them money, hence Ampere was MUCH better. This generation looks even WORSE than Turing, as this generation their MAIN seller, their MAIN VOLUME CARDS, the XX60s cards, have sold like UTTER CRAP!, add in garbage XX80 series sales, and subpar XX70 class cards and you are looking at a terrible peroformance.
When shareholders ask them why this happened, and it comes out the market could not stomach such high prices along with poor performance gains, and then shareholders ask what they are going to do to fix it, you REALLY think Nvidia's reponse is going to be "well we will just jack up prices further and hope for the best"???!!.