I think I'm more excited to see a possible £300 980 now if the market shifts.
980's won't be £300 or less until either AMD surprises us all and releases amazing cards at low prices that totally out do Nvidia for price and performance or until the next gen (Pascal etc) come out.
I am pretty sure some of the 980Ti reviews hinted at either a 50 or 100 dollar price drop on the 980.