People hating on NVidia for these high prices, I really don't quite understand. I can only assume it is because they do not realise just how the retail and distribution of these type of products work, or they just want to moan at NVidia for the sake of it.
NVidia have shown a MSRP of $699 for the Founders edition card, now being that MSRP stands for manufacturer's suggested retail price, surely they must sell to the distribution partners for slightly less than that, which those partners to add their x% then off to the overseas distributors, that's another x% then the retailers that's another x% somewhere in there, there is import tax, VAT, exchange rate, so on and so forth.
It's not OCUK's fault as they want to add their x% of course else they would go bust, but it certainly isn't NVidia fault either. Blame NVidia for setting too high a MSRP by all means, but it certainly isn't their fault that the end resulting pre order prices are rather steep.
Nvidia decided to add $100 to the reference cooler
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