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- 29 Sep 2015
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Nvidia release GPU's based on certain chips. There is the high end chip, which always ends in 0, like the GF100, GF110, GK110 etc. The mid range chip always ends in 4, the GF104, GF114. You get the idea.
Just name a few of the cards associated with those chips.
GF100 - GTX 480, GTX 470.
GF110 - GTX 580, GTX 570.
GK110 - Titan, 780, 780Ti.
GF104 - GTX 460,
GF114 - GTX 560,
GK104 - GTX 680
GF114 - GTX 770.
These mid range chips are easier and cheaper to make than the full fat chips.
The 780 for example was a high end card, it was a GK110 chip. The 680, 980 and now 1080 are not high end, they are built on mid range parts.
If we are using the reckoning that it's the highest performing card out now and that makes it a high end card, then every mid range card ever released was also high end and that's absurd.
Nvidia have very cleverly adjusted the market with releasing the high end chips much later than the mid range and renaming the mid range as X80, X70 (980, 970 for example) And raised the price accordingly too.
And now people are not only paying extra for mid range cards, but also convinced that they are high end cards!! A stroke of genius by Nvidia, getting people to pay high end prices for cards that are cheaper for them to make.
Spot on! excellent comment.
1080 is the new 980. Similar performance gains vs previous gen. The only thing that's different is a higher price.
Gtx 980 (aftermarket) at the release was £430 I think. I got gtx 970 for £270 because it made no sense to pay £150 more for such a small performance gain.
My guess is that aftermarket gtx 1080 will cost £500-£550 and gtx 1070 £350-£400 e.g. £50-£100 more than previous gen. 970/980. Which is already pushing it. Anything more is just taking the pi$$ out of your customers or greed or both.
This makes me question whether there is a point in changing my 970 to 1070 (obviously I'm not insane to buy 1080). What I want really is 1080Ti but clever Nvidia strategy won't allow this until late this year or early next one.
It looks like Nvidia will try to milk us for a while before we get a reasonably priced gpu that will be comfortable in pushing 100fps in 1440p. Lack of competition is really showing....