Is your graphics card company playing games with YOU? Yes they are.
But not the game you would like to play.
They have all learned from other companies such as the I-phone products, Samsung, etc.etc. They realized people are never happy with what they have. So, every 9 months they add a little (a little) more icons or a little spec, or change the shape, to make it look like the "Next Big Thing Is Here." And people run, swim, dash, fly, trip and stumble, to go get "the next big thing." When in reality is not a big deal. But, they get you with all the commercials and fuss.
Did you know that manufacturing an I-phone in China by poor kids (and adults) cost around ($ 130.00). Yet Apple brings it to you for only (only) $800.00 every 9 months. Smile.
The same with Nvidia, Intel, etc. etc. They know the tricks and let it go on you little by little, squeezing all the juice $$$$ they can. So, before you buy your next phone or video card, ask yourself. Do I really need to spend this money on that? (9 out of 10 times- the answer is NO)