It's called sarcasm lmao
I thought Brits had a good sense of humour
They should've packaged the 7900XT with 16GB of VRAM and released it as that 7800 XTX - maybe not for $599 but $799 tops. Like the 4080, it seems to exist solely to make the next card up look more attractive. Like Intel, AMD had a wide open goal this time round and flubbed it.
I would not have got it at $799 either, not with a weak ass sterling anyway. Sweet spot for me and many would be in the £600-£650 range. That's still a lot of money and more than a PS5.
People only want AMD to be cheaper so Nvidia will drop their prices and then they will just go and buy an Nvidia card. AMD cant win.
That maybe the case for some, but not for all. Many here would go AMD if similar price for performance. I really do not think it is a case of AMD cannot win. They had like 50% market share at one point. But it has been a while where they neither have the top end card of the generation nor compete on price. What do you think is going to happen? They keep losing market share.
I am sure many thought AMD would not win against Intel either. They either need to have better products or price more aggressively on certain sku's. I am not saying they should sell every single card in their range for minimum profit. Just target one card and keep profits low on it to gain market share and mind share.