People defending these prices seem to be losing sight of the context of prices for last gen.
- There was a lockdown through much of 2020 - 2021 and that meant people had spare cash and plenty of spare time. This drove demand in PC and next gen consoles
- There was a chip shortage that drove down supply of said PC components and consoles.
- There was a mining boom that also drove up demand significantly
All of these factors drove prices high due to demand easily outstripping supply. Hence why Nvidia and AMD could release £1k + GPUs and why retailers could name their price and also why scalpers were making a killing.
None of the above factors exist anymore, yet Nvidia (and to a lesser extent) AMD are still trying to price their GPUs like there is high demand and low supply. They want the gravy train to continue and every single person who buys a 4080 or 4090 are sending a signal to Nvidia saying, "I'm a mug and happy to pay these prices". Soon we will see the same with the 7900 XTX and 7900 XT release.
So demand just isn't there, and no matter how many delusional people (and shill reviewers) try to say the release of the 4090 and 4080 are a success, the facts say otherwise. I can go on to any decent retailer and get a 4080 or 4090 for not too much higher than the joke MSRP. They are in stock ready to add to basket and it is the same for a PS5, or Xbox X, or Steam Deck etc. Last year we had to use discord and stock checkers to source limited stock and that was down to a set of very unique circumstances.
Those circumstances just dont exist anymore, yet these GPUs are priced like they do.