Just the chance to keep up to date with the latest tech really. Other factors which swayed my decision were Mantle, which will favour Hawaii cards the most. TruAudio, already ordered Thief when i got my 7990 game codes so ill be able to try TruAudio when it comes around in february. I was keen to try UMDA hardware+software frame pacing and it appears to be smoother than Tahiti based software frame pacing. No crossfire bridge, gives better performance scaling supposedly, though obviously we didn't have this issue with the 7990. The only downsides is my 7990 was slightly cooler and certainly much quieter. The 7990 looked much nicer as well and was smaller than a single 290. However i hold very little importance to what a graphics card looks like. Its all about grunt and bang for buck and now i have titan sli performance at £560.