And the above video? How about transferring the time, money and effort of trying to make some sort of lame 'TV' show into finishing the bloody game!?
as people invested in the game seem quite, invested in it! Get my drift
I think you've kind of got the answer right here, the people who invested are super interested to see what all is going on.
I get why it comes off as being like a cult, from the outside it looks like people throwing millions into a vaguely spaceship shaped hole on the promise of a magical afterlife. But from the inside RSI has gone far above and beyond to keep people informed on just about everything that is going into making the game. So everyone inside has a much clearer view and for the most part like what they see.