Im not impressed at the fact that they've made this announcement, and it appears the actual reasons for it, they've completely ignored entirely.
It appears to be due to changes in the EU law, which took place on Jan 1st, where all companies are expected to pay/charge VAT for EU customers. So if EU citizens have pledged $1m in 2015, then about $200k of that is going to the taxman.
This sale is no different, YOU wont be paying tax, but the project will pay it instead... they're basically selling a $120 ship at $100 adding 20% VAT and you pay $120. So the VAT is being paid, its just that you're not contributing $120, because a chunk of that is going to mr taxman.
So "We're opening an EU publishing arm in the UK blablabla the good news is we'll be closer to you blablabla and the downside is we're required to charge VAT starting Feb 1st"
is actually
"EU law says we have to include VAT, nowt we can do about it. What we're going to do is pay the VAT ourselves this month, meaning less of your pledge is coming to us, but you wont be paying extra, and we'll sell some of the limited ships to give you one last opportunity at an extortionate but not extortionate+20% price, until then. oh and in other news, we've opened a EU publishing arm to do something we already do, it just wasnt called an EU publishing arm before."
F-knows what their post is all about, cos their post tells you nothing of the reality, nothing about what they're doing, and basically makes it sound like THEY are responsible for this VAT being added due to the EU distro nonsense they're saying nothing about, it also doesnt explain why its Jan 20th and for 20 days VAT has been racked up, without being billed, who's responsible for missing this, and whether can they flip burgers??