Well, I've checked everything I can check now. Hotend simply isn't heating.
All the wiring is fine. Checked every connection. Thermistor is working as I can see it change if I change the temperature in the room.
Is Creality support worth using or should I just send it back to the rainforest while it's in the 30-days?
Can't help with that question as I've never dealt with their support but from what I hear it's a struggle.
You could try replacing the heater cartridge, I mean they are some what of a consumable anyway.