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thats where the question "did amd plan for this 2 years before" comes inThey will have a superior product if they price similar to last gen as nvidia don't even have any 4000 series cards for under £1300 so AMD would be competing with ampere.
and i also forgot to mention that amd didnt really have another option in how they went about disrupting with zen 1..
they were on the brink, an external anchor investor was brought on board, sold on to this strategic vision
even the context is different this time, amd has many options and theres no need to make highly leveraged "win all-lose all" bets anymore, the organization has evolved