I don't get the entire "why would AMD release their product 40% cheaper" argument.
Intel 6900k launch price $1099
AMD Ryzen 1800x launch price $499
They literally sold their top of the line comeback CPU which was exremely competative especially in multi-core for UNDER 50% of the competitions price.
@humbug little price chart there if true would be an incredible GPU comeback tour, tease us with the 6000 series then bat it home with the 7000 series.
The entire argument for AMD's top tier being £1000 isn't farfetched it's a realistic price, like others have said Nvidia have doubled their price generation to generation...meaning you have actually lost performance/$ generation to generation as the 4080 isn't double the performance of the 3080 at least according to the "leaks" on WCCF to pay double for less than double the performance isn't a good deal.
An alleged NVIDIA GeForce RTX 4080 16 GB graphics card benchmark within 3DMark has leaked out and shows up to 60% gain over the RTX 3080.
wccftech.com
Like most of us have said we think Nvidias new pricing system is extreme and way over priced, Nvidia are trying to keep the profit levels from over charging cryptominers over the last couple of years, an industry that's now dead (at least for GPU mining)
For me a realistic price for the 4090 would be around £1300-£1400 (£1300 for founders AIBs £1400+) So as I wouldn't be willing to pay more than £1300 for a 4090 founders I also wouldn't be willing to pay more than £1300 for an AMD GPU it's nothing to do with brands it's to do with what i'm willing to pay and i'll vote with my wallet. My 1080ti is still chugging along i can wait a little longer if i need too.
Now if as we assume AMD would be within 10% of Nvidias performance in rastaration the AMD "founders" edition at 10% cheaper would put it around £1170 however it's pretty certain now that Nvidia will be better at RT by almost double and you also have DLSS (well DLSS is still up in the air until we know about the performance of the newest FSR) If someone is paying £1000 for a GPU you can be damn sure they will likely pay that extra and just get a 4090 thanks to RT and DLSS.
If we apply a value on Nvidias RT/DLSS features of around £100-£150 (which is how much I would personally be willing to pay for it) then you get and to being around £1020 - £1070 to then say i'd like AMD to be around £999 isn't farfetched it's a very realisic valuation on where their top GPU should be placed.
Now if you accept Nvidias pricing of £1700 is a "good deal" and "good value" then sure you may think i'm wanting too much, but if like me (and clearly a few others on this forum) think Nvidia are taking the **** then it's not unrealisitc.
Even if AMDs performance matches the 4090 that would still price it at around £1100-£1150 (due to the value placed on Nvidia features) this of course is all based on what I believe Nvidia should be charging for ther GPUS.
EDIT: Also to add, the claims that AMD couldn't force Nvidia to reduce their prices is so far removed from reality that you're living in a parallel world created by your own delusions. Intels latest and greatest CPU is priced at £730 on OCUK right now....... 5 years ago before Ryzen existed Intels top end CPUs cost well over £1000. Competition has forced intel to lower their prices by 30%+ and they are still the richest. It's no way in hell unrealistic for AMD to do the same to the GPU market.