If you want better competition then buy an AMD GPU, the more people that buy the bigger their RnD budget.So AMD’s best card is two times slower in RT vs Nvidia’s. Sad times.
Expect next gen NV to cost two times more than it already does. Gotta love the lack of competition…
Rewarding nvidia for price hikes that is what keeps pushing up the price.
When the 1080ti came out GPU prices had been gradually rising for 10 years but then the 2080ti arrived for over 1k and people bought it so next came the 3090 for £1400 and people bought that too and now we are up to £1700.
People also oddly moaned that the 3080 was either too cheap "perhaps forgetting that is what top end cards had normally cost" or to close to the 3090 in performance so this time we get double the performance gap and double the price.