These cards should be sold at £500, considering how many Nvidia can produce. I'm not pleased that the cheaper models are gimped by being limited to 225w, due to using a single 8 pin PCIe connector.
I think they worked out that by not increasing the shader count from the last gen, they would be able to produce a lot more, and perhaps for a while, still charge over £600 for some models, by selling them as being about as powerful as an RTX 3080.
This breaks with Nvidia's tradition of increasing the shader count every generation, what you get is basically a super overclocked RTX 3070, with 4GB additional VRAM (GDDR6X) and frame generation hardware support.
It's a poor upgrade from the RTX 3070, because it's purely an incremental one, and the max power output on the FE models is about the same.
It makes the RTX 3070 FE look good.