I don't think a lot of people here realise just how heavily disliked AMD GPUs are in the wider PC gaming community. For all the complaining, this is probably one of the most balanced places on the entire internet when it comes to GPU discussion. AMD gets far more love here than on, say, Reddit and subs like r/hardware or r/pcgaming. Mentioning an AMD GPU in places like that will rain down a torrent of Nvidia fanaticism upon your head, as they ramble on about "features" and ray tracing and DLSS and how they owned an AMD card once in 2009 and had a driver problem so would never touch them again. Their name is dirt amongst Nvidia owners. I saw a highly-upvoted post on Reddit just the other day where someone said that an AMD card would need to be both faster and half the price for them to even consider buying one. The reasoning being that the Nvidia experience is just so much better and drivers and software and blah blah blah you know the talking points. It's honestly not surprising to me that AMD seem to have somewhat given up on the discrete GPU business, or at least trying to win market share from Nvidia through aggressive pricing. RDNA 3 felt like a half-hearted effort, just pushed out there for those people who really do want an AMD card and in the knowledge it won't lure people from Team Green. Someone from AMD pretty much said in an interview the other day they didn't bother even trying to make a 4090 competitor, and that was likely a smart move if we're being honest. AMD is the budget brand, not the boutique one (another paraphrased Reddit post).
Jensen has the dGPU market by the balls and he knows it. Nvidia's mindshare is Apple-esque. Pay his ridiculous prices now or pay them later once you're desperate enough is the message. History suggests he'll win the staring contest eventually.