Seems like the RTX 4070 TI could have been better received at £700-£800 if they'd used a cut down AD103 GPU instead.
I'm guessing they didn't do that because the amount of AD103 and AD102 GPUs produced hasn't been particularly high. On the other hand, I bet they can mass produce AD104.
So it all comes down to numbers.
So, I suppose the remedy would eventually be to release a more powerful RTX 4070 (Super) and something in between a RTX 4070 TI and the RTX 4080 (AD103 based - something for marketing to figure out
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).
Basically though, a lot of people just
don't need to upgrade, which Nvidia would classify as a fall in demand. People who paid a lot for RTX 3080 and RTX 3090s aren't willing to spend the same amount on this generation. If you've got an RTX3090, an RTX 4070 TI probably seems like more of a sidegrade.
From the consumer point of view, you pretty much always get a better upgrade when upgrading to a higher tier GPU die in a new generation (so waiting for another Navi31 GPU is probably a good idea).
Also, I noticed that the RTX 4080 is not the fully fledged AD103 die, so there seems to be room for a TI model there also.
I think lots of people here overate the RTX 4090, simply because it's what's available right now. According to techpowerup's database, it's only around 45% faster than the fastest product from the last gen (RTX 3090 TI), also the increase in RT cores is only ~52%. This would've been fine, but only at a much lower price. It's a very decent upgrade from something like a RTX 3070 /3070 TI though, if you can afford it.