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- 2 Sep 2013
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The huge success of TLJ is surely justification enough. Huge box office sales, great reviews, and fabulous DVD/BluRay sales. On any sensible objective metric it was a huge success.
The only measure on which it wasn't is stroppy "fans".
You are aware that there are some things that are basically "too big to fail", well, before they become failable that is. And Star Wars "was" one such example?
They could have given Star Wars to me, a nobody with no experience in filmmaking, I could have made a complete mess of it, but you know what? It would have still made huge box office sales, got great reviews, fabulous DVD/BluRay sales, etc, but it still would have been the same bad job. And the worst thing was, it will have turned off the main audience. So it wouldn't have mattered about how the box office success was, because the continuing franchise was dead.
And that is what some in here are making the point of. There was be a point where ANYTHING with the words Star Wars on it, it would automatically be a money maker. And then there's a point where it is now, where even if you slap on the words Star Wars on it and the interest is hardly there. Look a few years back, WHO would have bothered to open up ANYTHING against Star Wars other than small indie films that wasn't expecting much but good word of mouth anyway? Nobody, because everyone knew that they would get near zero of the film goers to see their stuff if it was released as the same time. Now? Jumanji, and many other big franchises are no longer afraid of this once behemoth that commanded the theaters during the Winter season. And are actively putting up their best against it because they've tasted the blood that is hemorrhaging from Star Wars once infailable armour now, and the sharks are now circling. And why do you think this was? After the much derided prequels I, II and III, and now fairly accepted VII? Star Wars was seen as unassailable or the bully everyone would rather stay away from when it came around. It's only because of VIII that this is now no longer the case, so obviously whatever box office success it had is more to do with its previous reputation and fans flocking to it without question. Now?
Well, now we'll see in two months time. I know I'm not going. And it's precisely because of VIII that I'm not going. And since Disney/Lucasfilm are hard of hearing and love to throw insults around instead of listening, then I'll make sure they listen through the only way they know how: Money. Or more specifically, not spending it on them or their products.