It really depends on what you're looking at. For example, the "regular" Dreadnoughts aren't such a bad price. A Mk IV Venerable with two arms will come to £43; the detail is much higher than the standard GW plastic kit and will generally draw attention. For a centrepiece model or something, it's not a bad price because the quality is good. But when you start looking at putting a whole army together (Elysians, Death Korps, Corsairs, Legion etc.) then you're looking at spending thousands instead of hundreds and that's where it really hurts.