Terrible Jaguar re-brand

My team leader at work is a Jag man. He's had quite a few in the 20 or so years I've known him.

Currently got a 60s MK2 and an X351.
Although that is a dirty diesel.

I'm sure he'll have plenty of swear words to say.
 
Robbo said:
Their model range is mainly a load of SUV's that are worse than the German equivalents.

The LC500 is great but the sales figures are so small it may as well not exist. Same goes for the LS, I actually wanted to try one but they are so rare.
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They won't break down though and they'll be comfortable, well built and nice places to be. Not saying German equivalents won't be as good though, TBF.
 
dlockers said:
lol what? Lexus place in the market isn't a secret, it is something they specifically aim for. It is why they invented the Scion brand for youfff'. Like I said, I'd love a Lexus, but I won't go near one because the CVT box is gash. It is designed for old biddies to pootle along/people uninterested in driving as an experience.
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If only they would bring the 3.5 V6 with the 8 speed auto to Europe, instead we end up with the 2.5v6 and the CVT
 
This reminds me of the Apple turnaround from 1997.
Many of the older established ‘experts’ were saying Steve Jobs was a failure and driving the company into ground. During his presentation to the Apple employees many can be heard shouting out ‘what the hell are you doing’….

2007 the iPhone launched and many in the sector, including the Microsoft CEO, were on video interviewed laughing and mocking it.
The rest is history.

Jaguar clearly wants to appeal to a new generation - Continuing to appeal to the pervy old bloke market didn't work. Many of the people commenting about this re-brand; Harry M, Chris Harris & friends are exactly the people new Jag appears to want to distance themselves from.

Good luck to them ! :)
 
SDK^ said:
This reminds me of the Apple turnaround from 1997.
Many of the older established ‘experts’ were saying Steve Jobs was a failure and driving the company into ground. During his presentation to the Apple employees many can be heard shouting out ‘what the hell are you doing’….

2007 the iPhone launched and many in the sector, including the Microsoft CEO, were on video interviewed laughing and mocking it.
The rest is history.

Jaguar clearly wants to appeal to a new generation - Continuing to appeal to the pervy old bloke market didn't work. Many of the people commenting about this re-brand; Harry M, Chris Harris & friends are exactly the people new Jag appears to want to distance themselves from.

Good luck to them ! :)
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OK fair but who are they appealing to? That can also afford an average £100k for an EV?
 
SDK^ said:
This reminds me of the Apple turnaround from 1997.
Many of the older established ‘experts’ were saying Steve Jobs was a failure and driving the company into ground. During his presentation to the Apple employees many can be heard shouting out ‘what the hell are you doing’….

2007 the iPhone launched and many in the sector, including the Microsoft CEO, were on video interviewed laughing and mocking it.
The rest is history.

Jaguar clearly wants to appeal to a new generation - Continuing to appeal to the pervy old bloke market didn't work. Many of the people commenting about this re-brand; Harry M, Chris Harris & friends are exactly the people new Jag appears to want to distance themselves from.

Good luck to them ! :)
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Is the new Jaguar revolutionary then? The iPhone wasn't just a rebranding exercise for Apple.
 
dlockers said:
OK fair but who are they appealing to? That can also afford an average £100k for an EV?
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That’s exactly what the MS CEO, Steve Ballmer said about the iPhone :) - “Who can afford a £400 phone, plus contract costs, it will fail” (2007)

The market for a product which appeals to the wider new gen, is MUCH more than the car geeks talking about the fine details of understeer and track skids.
Also, £100k is not a crazy price for a car these days.
 
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