So do you don't think Nvidia are over charging for the 2070 then, considering previous generations were a lot cheaper?
I do to be perfectly honest, i also think the AMD card is overpriced. As AMD are always playing catch up, i do see Nvidia as the company who set the Pricing structure. If the 2070 was currently £300, i would fully expect AMD to be selling the X5700xt at the same price. I guess with AMD joining at that pricing level, if Nvidia did lower prices of the equivalent cards, AMD could match them prices without taking as much of a hit, but who am i to speculate?