But the Nvidia Super AIB models also add a big chunk so it evens out. Nvidia may have the Founders 2070 Super listed as £475, but EVGA (for example) are talking £500-600 for theirs.
I've also said this before, but I think it's worth reiterating: Nvidia can quote £475 for the 2070 Super all they want, it'll be moot if they don't have stock. They never changed the 10 series pricing on their site during the mining craze, but the infinitesimal stock meant customers were pushed towards over-priced AIB models anyway. So it's all well and good people proclaiming 5700XT DOA because it's only £25 less than the 2070 Super, but if you realistically cannot get a 2070 Super for less than £500+ then it changes the argument.