People expect to much of AMD and navi, if it reaches 1080 speed plus and at a good price then that is not so bad. I find it strange how people want 2080ti speed but for 25% of the price from AMD lol anything less and AMD are a failure.
far from a failure they have secured both next gen consoles. from that with key board and mouse support and Nvidia pricing a lot of gamers out of PC gaming will jump to consoles. Nvidia are looking like PC GPU's will not be there main focus
in coming years. developers will code games for consoles using AMD tech and PC games or ports of them games should run much better on AMD hardware.
Very few PC gamers buy high end hardware, and even fewer buy 1500 quid GFX cards, AMD might have the better outlook buy targeting the mid range gamer where they will sell more cards, if the consoles coming are real good then a lot
of those will go that way to.
I would say it looks worse for nvidia than AMD at the moment, AMD have ryzen 3000 about to land, with navi round the corner, intel have GPU's in development as well. yes nvidia have the speed crown in the RTX titan and 2080ti but that is only a few percent of the market, with sales falling and share holders unhappy. CEO under pressure.
AMD are looking good even if navi isn't a giant killer.