Denmark is selling it cheaper than anywhere in the UK, If I could see one at £720 I would buy it today and forget about the latest generation.
" I just don't see the 9070XT costing that much and I don't feel like paying 100-150 more for 8gigs of extra vram and worse RT and upscaler performance if rumours are to be believed."
On the Nvidia thing, They have brought out some fantastic cards in the past, luckily for me I had an EVGA 1080 Ti when it came out and it lasted me 7 years with no performance issues. I think this type of card bought them a lot of good will and their top card since then has always put the AMD cards in it's shadow. I personally don't get seduced by branding, I look at everything in it's own individual merit, but a lot of people do have brand loyalty, I personally don't get it but it is what it is.
"I've had the 1080ti, fantastic GPU, paid rough 620quid, ended up selling it and buying a VEGA 64 as a flip to Jensen, not that he cared of course . Vega 64 was also a solid card once you got it dialed in, managed to almost get it to nip the 5700XT in the heels"
*Snip*