*** The AMD RDNA 4 Rumour Mill ***

[StarShock]

10% market share is winning!

You joke, but maybe selling everything they make for a decent profit, even if it is only 10% of the total market is winning for them.

I genuinely don't think they pay attention to market share anywhere near as much as we seem to think. I guess since the steam survey is the closest thing to actual information we have, we focus on it. But they are probably looking at completely different charts that have things like manufacturing cost, and sales numbers and distribution percentage on them and will base thier actions on that.

 

[michty_me]

You joke, but maybe selling everything they make for a decent profit, even if it is only 10% of the total market is winning for them.

I genuinely don't think they pay attention to market share anywhere near as much as we seem to think. I guess since the steam survey is the closest thing to actual information we have, we focus on it. But they are probably looking at completely different charts that have things like manufacturing cost, and sales numbers and distribution percentage on them and will base thier actions on that.

How often do people get steam surveys? I've only had two in the years I've been gaming, one when I had a 2gb or 4Gb GPU about 10 years ago and one a few years back just after I got my 3080.

 

[ICDP]

You joke, but maybe selling everything they make for a decent profit, even if it is only 10% of the total market is winning for them.

I genuinely don't think they pay attention to market share anywhere near as much as we seem to think. I guess since the steam survey is the closest thing to actual information we have, we focus on it. But they are probably looking at completely different charts that have things like manufacturing cost, and sales numbers and distribution percentage on them and will base thier actions on that.

This is my point. AMD sell pretty much every CPU they can make and probably at a bigger margin than any of their GPUs. The new Strix Halo APU also looks to finally get them a big OEM laptop market share boost.

So where is the incentive to undercut their own margins and cannibalise their own CPU production to gain market share in the diminishing gaming GPU market?

PC gamers… hey AMD you need to release a GPU well below Nvidia’s prices for the same performance. It will help you gain market share.

AMD “nah, we’re good thanks”.

 

[Murphy]

So where is the incentive to undercut their own margins and cannibalise their own CPU production to gain market share of in the diminishing gaming GPU market?

Because it gets to the stage where it's hard to convince other companies to support you, to take your product into consideration when they make something, when you need them to add a bit of code or make a small change.

Without throwing money at the problem that is.

 

[santa]

QFT

Let me clarify with AMD's likely priorities in order then:

1. Epyc
2. AI and its hardware integration into all of the things
3. HPC
4. Ryzen
5. Xilinx is somewhere in the mix, probably getting integrated into versions of all of the above and continuing the standalone FPGA lines
6. Organising the next office party
7. Getting a cake for Tricia's birthday next week
8. Console, maybe. The margins might be trash and the next refresh will be the first time AMD aren't desperate, but console is worthwhile for them to keep a foot in the door of gaming to keep the games optimised/tested against their hardware. intel might be able to undercut them here as they are the ones kind of desperate to pump out product even if the margins are low
9. Consumer GPU marketshare

 

[StarShock]

Because it gets to the stage where it's hard to convince other companies to support you, to take your product into consideration when they make something, when you need them to add a bit of code or make a small change.

Without throwing money at the problem that is.

That's certainly true, but they got a pretty strong foothold in the gaming space with the consoles. AMD may not be pushing developers to focus on radeon gpus, but Sony and Microsoft sure are.

 

[Thekwango]

Any new developments/news on pricing etc or you all just still waffling?

 

[welshrat]

That's certainly true, but they got a pretty strong foothold in the gaming space with the consoles. AMD may not be pushing developers to focus on radeon gpus, but Sony and Microsoft sure are.

Yeah and I have very high hopes with fsr 4 given the results I see on my PS5 pro. Really is a huge difference

 

[mahius]

Dude rugby's on, what are you doing posting this football trash smh.

AMD don't want to gain massive marketshare. If they had spare silicon they'd make more Epyc chips. They have to design GPU, but it isn't the best money maker especially not the consumer side.

If AMD don't want to gain marketshare, they are lying to us all then, since they announced last year that was their goal with GPUs. But otherwise, I do agree they've been doing the opposite of what they need to do to increase marketshare.

Also I couldn't care less about football either, so I agree there too lol. But the analogy with open goals is appropriate for memes, metaphors and explanations... as below:

The irony is AMD don’t think they keep missing those open goals. They think they have scored.
*snip*
AMD see the goal is open for them to price higher as well. They shoot, they score and we are all WTF.
*snip*
We expect AMD to release a competitive GPU at a much lower price than Nvidia… but AMD see an open goal to “increase prices”. They shoot, they score.
*snip*

Exactly the point. That's been AMD's behaviour recently and most of us don't have any faith it will change.

If the morons at AMD price this wrong again I might never buy AMD again. Right now I have all AMD system for gaming and after what Nvidia has done to the PC gaming this time round makes me want to even consider Intel as a alternative for my PC gaming. This has to be one of the worst time to buy with regards to price/performance ever, well since ever I can remember.

I would wait for the 9070XT and see how that performs but for me it would be between 7900xtx or 9070xt. 5080 is over priced for that it delivers, would seriously wait for AMD to drop their stuff first and then make a choice.

Again, great points here. Nvidia just released what is looking to be the worst generation of Nvidia graphics cards in a decade.

I'm in the same boat, though the option of not buying any GPU at all is also something I consider. The temptation to buy a 7900XT is very high right now...
If the 9700 series ends up disappointing enough that I do go for a 7900XT(X), which is the better option for especially heat and noise:
Sapphire Pulse or Powercolour Hellhound?

 

[aminegriffy]

Both the Powercolor and Pulse are £630 on OC. I'm not gonna lie, it's really tempting to buy the 7900xt so I can't really blame you if you are tempted.

 

[TheRealDeal]

This thread is why AMD can't ever get a win. Now we are expecting close to 5080 perfomance. If it is then good but AMD named it 9070 for a reason. If it comes in and matches a 5070ti then it's a loss as expectations were above that. Expectations should be towards 70 class cards from Nvidia and if it's better than that we can then think well this is better than expected. Who knows why AMD delayed the launch but people now think because the 5080 is so poor AMD are bringing in the next iteration of Christ for £500 which happens all to often and are left disappointed with reality.

 

[mrk]

 

[Gerard]

.

This thread is why AMD can't ever get a win. Now we are expecting close to 5080 perfomance. If it is then good but AMD named it 9070 for a reason. If it comes in and matches a 5070ti then it's a loss as expectations were above that. Expectations should be towards 70 class cards from Nvidia and if it's better than that we can then think well this is better than expected. Who knows why AMD delayed the launch but people now think because the 5080 is so poor AMD are bringing in the next iteration of Christ for £500 which happens all to often and are left disappointed with reality.

Same deal with the 7000 series, people read it was chiplet based and their expectations went through the roof. Everyone was expecting it to be crossfire on a single gpu, that turned out not to be the case. Amds performance metrics with 'upto' didnt help matters, but the "leak" brigade had already done their part in setting massively unreasonable expectations months in advance.

 

[michty_me]

I'm pretty sure the hype train gets loaded up with every AMD release. Leaks get higher and higher then disappointment sets in after everyone believed the leaks.

 

[TheRealDeal]

I'm pretty sure the hype train gets loaded up with every AMD release. Leaks get higher and higher then disappointment sets in after everyone believed the leaks.

It does, i was on a few trains back in the day myself but when a pattern formed i decided to wait for reviews and reality was always easier to accept. Price to performance AMD always beat Nvidia for my personal use and when the carrd is on it's knees it's always because of grunt not Vram. I skipped the Fury gen lol. Next possible purchase for me is not this gen and maybe not even next as big triple aaa titles are not what i play.

There is always hope in a hype train but believe it at your own peril i say.

 

[Bidley]

Any new developments/news on pricing etc or you all just still waffling?

I certainly am the latest HUB podcast was pretty interesting if you want a balanced discussion on AMD's next moves, it was funny because they were looking back at RDNA 3 and giving a retrospective, and checking their own opinions at the time of launch. But yeah the theme was very much "price it well", not relative to the 5080.

The 5080 is a good card but should be no more than £800. AMD's offering needs to be sub-£650.

 

[TheRealDeal]

I certainly am the latest HUB podcast was pretty interesting if you want a balanced discussion on AMD's next moves, it was funny because they were looking back at RDNA 3 and giving a retrospective, and checking their own opinions at the time of launch. But yeah the theme was very much "price it well", not relative to the 5080.

The 5080 is a good card but should be no more than £800. AMD's offering needs to be sub-£650.

If you look at the latest videos the 5080 is a 60ti or 70 at best going on specs. If Nvidia done the right pricing us gamers woud be in a much better place. AMD 9070xt for 400 of our crap pounds maybe.

 

[StarShock]

I just want the 9070xt to be 5070ti ish (maybe a little more if the 5070ti sucks as bad as some of the leaks are suggesting) performance for around £600.

 

[ICDP]

This thread is why AMD can't ever get a win. Now we are expecting close to 5080 perfomance. If it is then good but AMD named it 9070 for a reason. If it comes in and matches a 5070ti then it's a loss as expectations were above that. Expectations should be towards 70 class cards from Nvidia and if it's better than that we can then think well this is better than expected. Who knows why AMD delayed the launch but people now think because the 5080 is so poor AMD are bringing in the next iteration of Christ for £500 which happens all to often and are left disappointed with reality.

Where are you getting this from? We haven’t increased our expectations of RDNA4, we have revised our expectations of the 5070 and 5070Ti down. There’s a difference.

 

[TheRealDeal]

Where are you getting this from? We haven’t increased our expectations of RDNA4, we have revised our expectations of the 5070 and 5070Ti down. There’s a difference.

Initial thoughts were around 7900xt with much better pricing with better RT and Fsr4. Now it's xtx with better RT. AMD have called it a 70 to match up Nvidia 70 cards. These Nvidia 5 series cards are duds and you would expect AMD knew more of what was coming from Nvidia than we do. Maybe they are surpised by just how bad they are but none the less they are not 9080xt's. Who knows on release they might be hahahaha.