If they can match a 4080 in RT, Raster seems to be AMD's strong suit, Then they need to come in at a very decent price or people will simply look at Nvidia's offerings due to having majority market mindshare.
Yep. If they want to make a statement and gain some market share they need to bring 4080 performance (both rasta and RT) for £499.
In the mean time work on upscaling to catch up with DLSS.