Anyone who believes that Swedish price are deluded. It is a placeholder price and is normal practice for such web sites.
Some random store could be considered placeholder pricing to get early pre-orders in but this is not that anymore. There are reliable sources now so unless AMD is for some insane reason trying to fool everyone, the launch prices will be really high. For reference Vega RX 64 air cooled models will be around or above 950 euros on launch in Finland, water cooled ones at or above 1100 euros.
Vega 56 pricing seems unknown at this point and obviously we also lack final performance numbers so still hoping that they can compete in performance considering the reported prices and power consumption.