Alright just to show what I mean. Let's rewind back
twelve years.
http://www.sharkyextreme.com/hardware/reviews/video/creative_ultra/
See? Nvidia were already coming up with the dumb names. "Ultra" and "super duper" and all that bolacks.
How much then? $430.
So how much, at the same moment in time, did the Voodoo 3 3000 cost?
http://www.pcworld.com/article/24906/3dfx_voodoo3_3000.html
$150. LMFAO I rest my case.
You want some one to blame for GPU pricing? get out your green tinted glasses. Up until that time NO desktop GPU cost even remotely close to what Nvidia decided to charge.
The hilarity was that in those days there wasn't even a FPS tool available so it was mostly hype and hot air.
Something Nvidia have proven bloody good at.