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The first "proper" Kepler news Fri 17th Feb?

Historically, both AMD/ATI and Nvidia drop their prices under the following circumstances.
i). The opposition releases a card which provides better performance for the same of better money. An example of this was when NVidia cut GTX470/480 prices to make them competetive (pricewise) against the much cheaper 5850/5870. Another example was when AMD cut 5770 prices after release of the GTX460.
ii). AND or NVidia themselves release an replacement product which supercedes previous parts. For example NVidia slashing GTX460/470/480 prices after the launch of GTX560/570/580 and AMD cutting 5800 prices after 6900 release.

The reason there have been no such cuts recently is becaiuse AMD have "repositioned" their products and pricing structures rather than simply replace the 6900 with 7900 series cards. Once Kepler arrives, normal service will hopefully resume and prices will fall. This is assuming that NVidia do not take up AMD price/product repositioning stance.

I repeat again that we can only blame AMD for the current high prices. Never before has a replacement lineup been launched at 50% premium over that the one it replaces (58/6900 vs 7900). The only way we as consumers can affect this is to NOT BUY any AMD or NVidia top-end cards at current prices.
 
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Cheapest 580 2gb on OcUK today, £407.99, how old is this tech? At least with the similarly priced 7970 you're getting something head and shoulders better.

The prices of 7970's and 7950's are right imo, the top tier have always been priced this way.
 
Jas1222 said:
Would the 570 be a good choice right now? £260 for the 1.25GB model.
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As an upgrade? No not really there's some new AMD cards out shortly that will fall into this price bracket so you might find some vendors offering discounts on current stock. The only caveat to this would be if you wanted to go SLI.

Sin_Chase said:
Moot point really. If the 580 was current generation you might have a point, it's not though and you don't.
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But for Nvidia the GTX580 is current generation as they have nothing to replace it with.
 
Freddie1980 said:
As an upgrade? No not really there's some new AMD cards out shortly that will fall into this price bracket so you might find some vendors offering discounts on current stock. The only caveat to this would be if you wanted to go SLI..
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garyfl said:
gigabyte 560ti 448 core edition. can be had for £202 and thats with bf3 as a game inc. and same performance as the 570.
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I've got a newly built system but didn't pick up a GPU with it so currently not gaming on it.

Didn't think of the 448 core, if I don't wait for kepler or choose a 7950 and if the 580 hasn't dropped in price then i'll pick that up. Really want the 580 just to drop to £300 which would make my decision a lot easier. Only thing putting me off AMD are the talk of drivers and lack of PhysX (not sure if that's a big deal though, never had a gaming PC before)
 
straxusii said:
Not for ATI they haven't!
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Yes they have - I remember buying an X800XT PE for £365 in 2004. When you allow for inflation, the £ softening against the dollar and the VAT increase the X800XT PE cost more than the 7970 costs today.
 
amigafan2003 said:
Yes they have - I remember buying an X800XT PE for £365 in 2004. When you allow for inflation, the £ softening against the dollar and the VAT increase the X800XT PE cost more than the 7970 costs today.
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Err 5870 in Sep 2009, £300, undisputed single GPU king on a brand new nm process AND with a new version of DirectX!

9700 Pro was the king and it was cheap also, 4870 was £220 at launch and whilst not the fastest it was faster than the 260 so could easily have launched at the 260s price

And to be specific the wording used was 'Always', not saying ATI haven't released pricey cards but to say they always have is very wrong.
 
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straxusii said:
Err 5870 in Sep 2009, £300, undisputed single GPU king on a brand new nm process AND with a new version of DirectX!
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Amd already said that this was a mistake and should have priced the 5870/50 much higher. They expected the gtx480 to be released much sooner and new it would be faster. I still think the 7970 would have been better coming in at £400 or slightly lower. I remember buying my x1900xtx 512mb ice-q for £350 not long after it was released. This card was a beast and i did not mind paying what i did for it. Its really only since the hd2900xt that amd have adopted lower pricing mainly because of a strategy change.
 
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TheRealDeal said:
Its really only since the hd2900xt that amd have adopted lower pricing mainly because of a strategy change.
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It was also because they couldn't compete in the high-end like they use to.

The 7970 is a good card, but it is very expensive at the moment.

We'll have to see what happens with prices when Kepler is released though.
 
straxusii said:
Err 5870 in Sep 2009, £300, undisputed single GPU king on a brand new nm process AND with a new version of DirectX!
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So, £300 plus 2 years of 5% inflation = £360. Plus 5% VAT increase = £378. 18% softening of the £ against the dollar = £446.

Not so different in real terms is it?
 
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