Is that a best badger?
That'll be why, it's the cheap option you need a good super or better a two band, you get a good stiff backbone with lovely soft tips.
But like anything good they cost, mine's a two band tubby 1 from new forest brushes.
This super would be a good choice, as tubby's are long sold out.
http://newforestbrushes.blogspot.com/2011/07/new-forest-super-badger-two-band-22-mm.html
Yes it is. But it's hardly the cheapest one available - £30. So I wouldn't expect it to feel stiff on my face. Maybe with a £7 bottom end brush... I guess I just need to use it more?