I still stick by my 3 main reasons as to why they are failing
- marketing; not just the quality of ads, but the sheer amount, everywhere you go all you see is Samsung galaxy s4 stuff and they know how to counter attack any bad stuff and they do it extremely quickly i.e. regarding all the bad press about limited storage:
Just like the film and game industry, the amount of hype/market for the majority of stuff and it generally always sucks in the end where as most of the time, films and games that are actually good and are/could be game/film of the year have hardly any marketing and do crap
- sales commissions i.e. not bribing the network/phone shops enough in order to push their devices onto the customers i.e. the other week when looking at both in the network/phone shops: HTC one shoved with all the other devices where as the galaxy s4 has its very own stand and the device isn't clamped down anywhere as much and you even have a wee display notice beside the phone saying something like "call for assistance to demonstrate the features" and everywhere you look, you just see GS 4 posters.... this is where HTC and other companies fail big time and is what cost them their sales, X company could have the very best product by miles, however, what is the point if you have Y company that has a device, which isn't as good but are paying/bribing the shops more in order (more than other companies) to push their devices onto the customers?
- brand presence; ask any average joe about HTC and they most likely won't have a clue who they are where as everyone knows who Samsung are, heck even my mum knows of them and she doesn't know or want to use any computer device (except her lumia 800 which is just for calls and texts) and has no interest in them at all, same for quite a few other people I know. And any average joes that have heard of HTC probably view them as we would view ZTE etc.
And then other little things i.e. their naming scheme is just awful and what they call their features i.e. zoe for the camera/gallery where as Samsung have a clear and good name and have a unified name for their features i.e. smart status bar, smart stay, smart scroll, smart pause etc.
But yes, the sensation was terrible or better put, the GS 2 was just away ahead of its time and give Samsung a good strong base to work from. The desire HD was a joke of a phone, terrible screen, crappy camera etc. and then the whole range of phones just didn't help matters.
QC will have very little impact to sales overall imo i.e. the GS 4 has more serious issues than just cosmetic issues (which most average joes probably wouldn't even notice
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) i.e. overheating, screen (pink/purple tint, red pixels, smearing/ghosting, screen glass/AMOLED panel cracking/breaking), performance issues in real world usage, audio issues and then the whole fiasco with the sudden death issue, which affected pretty much ever note II and GS 3 device, however, the GS 4 is selling extremely well. EDIT: The thing I find annoying regarding this area is yes HTC do have more QC issues generally but it is because they change their design etc. every year where as other companies i.e. Samsung keep the same manufacture process and similar design so have had time to perfect it, not to mention the creation of the HTC chassis would require a lot more work and be a more complicated process compared to working with non-unibody plastic. Also, imo they are probably the best when it comes to fixing/solving the issues, were very good and quick with the one S and X issues where as other companies either say it isn't an issue and don't bother doing anything about it or at least take their sweet time i.e. black iphone 5 "scuff gate" and "you're holding it wrong" with the iphone 4
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You would think that it should be the other way round and HTC giving those sort of responses...