Overall, HTC has taken a big risk with the UltraPixel Camera on the HTC One. But it is a much, much needed one. We simply cannot have good quality cameras on smartphones as long as all discussion revolves around the number of megapixels. It has to stop.
It is clear to every expert that anything in the vicinity of 5-megapixels should be plentiful for the vast majority of users. However it takes action and guts to deliver a 4-megapixel camera while the industry and some users are salivating in anticipation of more and more megapixels. HTC showed it has the guts to challenge those misconceptions.
Admittedly, the company is not the first one to make drastic improvements in cameras. Nokia was there first years ago, and most recently it has delivered some revolutionary devices like the Nokia N8 and the Nokia 808 PureView.
Bad news for Nokia is it has diluted its PureView technology with the Lumia 920. PureView started as a synonym for the Nokia 808 with its huge sensor and resulting amazing image quality. But later, with the Lumia 920 it evolved into a marketing term with little meaning.
Finally, it is clear the HTC One cannot compete with PureView as seen on the Nokia 808, but comparing the two wouldn't be comparing apples to apples because of the difference in size and thickness.
In the land of slim, sleek modern devices, though, the HTC One definitely has the potential to set a new standard and beat the Lumia 920, and the competition. More importantly, it has the potential to really make a splash. That is something Nokia's devices could not do, hampered by Nokia's decision to use the Windows Phone platform that has not yet won consumers. Riding the popularity of Android, the HTC One has all pre-requisites of becoming a massive hit, and maybe the best Android cameraphone. That means a lot.