Why do iphones do so well (most people I know who have one, get the 16GB as the rest are too expensive) and they have no SD slot, also iirc the nexus 4 has done extremely well too yet it doesn't have SD slot. People can live with 16GB/no SD slot, especially the average joes as they won't be throwing a ton of films onto the phone as well as their entire music collection etc. (I still see a lot of people using dedicated MP 3 players, ipod touch these days)
iPhones sell in 3 capacities - that is the difference. If they want 64GB, they can have it. What happens when someone really want's 64GB on the One? They start looking elsewhere and lose a ton of business because they haven't sold enough for the phone to become widespread and mega popular.
When you get the ingredients properly right then your product gets sold, more people see it and then it spreads. Samsung got all the key ingredients right and it caters for a lot more people. Add to that they make a unique selling point like the SAMOLED that a lot of people love.
HTC screwed up the ONE X's mass appeal by putting Tegra 3 in it, laggy software, poor battery life and a smaller battery, no 64GB option, camera that sticks out half a mile and poor marketing. It's all their own fault.
The One is in a lot better position but still has silly flaws.
EDIT: HTC have made their own bed here by releasing a the poor device that was the Sensation. The SGS2 just mullered the competition and that was the key turning point. If HTC had a equal phone to the S2 then they wouldn't have been in this mess. They got lazy and inturn got burnt big time.
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