How many "average joes" will be buying a phone as soon as it is released? Not very many especially if they are tied into a contract (in fact the only people that seem to buy a new phone when they are in the middle of a contract are the likes of us here) and more importantly how many will be reading about these phones on internet forums like this? Again, not very many, if any.
Majority of people buy whatever it is that most people have or whatever they see the most of, just look at kids these days, they see that their friend got something new i.e. an iphone and straight away want one then.
Out of all my "average joe" friends, no one knows anything about the new releases (more so for HTC, sony etc. due to their crap marketing) and certainly don't know much about the phones in general, they just get whatever they like the look of and that is the "in thing" and/or whatever the "sales" people pitch onto them as soon as they step foot into the shop, which just happens to be a GS 3 or iphone all the time (due to the huge bonus's they get from selling those devices instead of other phones).....
Samsung's success is largely brought about by their marketing/advertising (even according to a source who works for Samsung, he said the same and you would certainly expect it to be, considering the amount of money they spent on marketing for the Samsung phones, after all they even had superb bowl ad and the Olympics), not because their rivals phone have issues, after all look at all the issues with the gs 3 in the thread here, sudden death (even with the "fixed" firmware), security issues (which I imagine would put more people of than a cosmetic problem, after all phones are used for banking/transferring money etc. these days) and the funny thing is whenever there seems to be issues with the gs 3, the news sites don't seem to jump on them and report them i.e. look at the sudden death issue, it took ages in order for news sites to start reporting it despite their being a huge thread on every mobile forum about it, if that were HTC, they would have been all over it straight away.....
This is why they are so successful:
- Samsung's marketing/ads are very much like apple now, they build the hype up perfectly, have their own show for the phone, don't concentrate on talking about the hardware side of things too much (since the majority of average joes won't have a clue about this or/and don't even care about it), more the software side (just like apple)
- everywhere I go, all I see are galaxy note/GS 3 ads and iphone ads, even on TV there are far more ads for them than the HTC phones
- walk into any phone shop and the galaxy and note phones have their wee own stand (some even have a big TV purely to show the phone of.......)just like the iphones, where as all the other phones by htc, sony etc. are bunched together
- all the news sites no longer do their typical android VS iphone articles etc. it is mostly GS 3 VS iphone as if to say that the GS 3 is the only android phone....
- the court cases throughout the last year or 2 between apple and Samsung only benefited Samsung a lot in the end
- Samsung don't release updated models or good mid range and low range phones and they most certainly don't market/advertise them as much as the flagship
- nowhere as much brand awareness/presence as Samsung
- everyone and I mean EVERYONE has a GS 3 or iphone so the majority of people will just get whatever everyone else has due to the popularity
And to add on top of that:
- the GS 2 was ahead of the competition at the time and so that give Samsung a good strong base to work from, HTC did have the desire and hero, which were pretty popular, however, they weren't that popular, well more so android wasn't popular then and how again, how much advertising was there for it? Hardly any.
- Read around the internet from people who have/are working in phone shops and some of the stories about what Samsung do in order to get their devices sold are horrific
Don't get me wrong, the GS 3 phone is great, but it isn't that "great" and certainly in my eyes isn't "better" than the competition.
HTC have tried to be better in the marketing area i.e. with their own show and also only concentrating on the design, software but it isn't enough, they need copy everything else in the list above (except the court case, otherwise that will be the end of them
)
Now if I wasn't into phones and didn't read about the stuff on forums etc. I know which phone would be appealing to me more than any other phone....