If they want it to sell with no current marketshare they will be forced to price it under the competition just like the previous w7 phones, if it's not priced at the £30/month free phone area in the UK I'll eat my hat. As they said, 10% marketshare by End 2013 is probably achievable if they keep putting out devices like this but it's going to be uphill. I imagine the RIM offices are pretty grim right now.
Nokia's stock was hit pretty hard over this launch, a lot more than i was expecting to be honest (16% drop yesterday, continuing now) but with the release date this far away I guess it was going to happen. Kinda odd that they felt forced to announce this so early, I mean apple's going to have the iphone 5 ready for sale within the month and this phone will still probably not even have a price.
Camera tech is really cool though aside from the Fake everything, CZ should expand out of just Nokia if you ask me. The promenade video is super.