980Ti sold here for a 1070 too, awaiting the 1080Ti, but preordered a 1080 strix just to be safe. I can always cancel that preorder in a few weeks.
Safe from what? If you've pre-ordered you going to pay the initial higher price. And its only going to go down on release.
I got a 970 to put me on until the 1070 arrives... BUT..
Ive got to say, having today off work and living in Bolton, I was tempted to drive over to one of the competitors and pick a 1080 up today because they showed they had the EVGA SC as available to buy, then I saw it was a hoax an not actually available until June 7th.
No way I was ever going to buy a FE card, they will be a depreciation disaster.