No its not a good deal at all as games used to cost the full price on Origin but key sites would have them for around £25 give or take a few quid. Prices in general have been on the rise on the pc for a while now and seem to hold their value for longer.
£37 for a pc game from a key site is a high price regardless of what Origin are charging.
Key websites went mainstream, that's why.

Whats happened to the pc buying crowd, £37 for a game off a key site isn't a good deal at all regardless of what origin are trying to punt it for. £20-25 fair enough.
