Associate
These people have had propaganda force fed to them for over 20 years.Or massively brainwashed/state funded.
Unfortunately even once this is over and with Putin removed/no longer a problem (whatever happens, nature will take its course) things will not change. I fear the only way to change the ingrained identity crisis mixed with medieval serfdom would be to dissolve the state and occupy them - basically the same as Germany post WW2.