Soldato
How is this the same company that came up with Ryzen?
Indeed! It's like the polar opposite to the Ryzen launch!
I know they are "technically" separate groups, but surely they speak to each other
At least with the CPU division, they realised their market share was low, so came in with competitive performance at a much cheaper price.
However their GPU division, who also has a lower market share have missed the fact to gain market share you have to;
A) Release at the same time as your competition with competitive performance for a lower price
B) Release something significantly better than your competition and price it equally