How is this the same company that came up with Ryzen?
Indeed! It's like the polar opposite to the Ryzen launch!
I know they are "technically" separate groups, but surely they speak to each other
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At least with the CPU division, they realised their market share was low, so came in with competitive performance at a much cheaper price.
However their GPU division, who also has a lower market share have missed the fact to gain market share you have to;
A) Release at the same time as your competition with competitive performance for a lower price
B) Release something significantly better than your competition and price it equally