OcUK Staff
Yes they own it but pushing it so much, actually detracts from anything good they get out of it. Starts to annoy people. Also they do DFS sales tactics, increase the price of the chairs for a legally allowed time limit then reduce the chairs back to the price they were a few weeks prior, then claim a "MASSIVE reduction/Sale" etc
I actually bought a chair from them last year(post brexit) and I saw it on last weeks deal of the week, reduced to the price I paid for it last year, hardly a saving.
The costs of noblechairs in particular have been pretty much the same for a significant period of time now, and that's despite the costs of manufacture & transport increasing, along with the sterling getting weaker against the $, so even being able to match the prices from last year in a sale is actually pretty good. Same goes for DXRacer, Nitro and Vertagear.