Nothing has changed, Ray tracing is still an afterthought for most devs. Games need to be designed from the beginning with Ray tracing in mind, bolting it on at the end just kills performance which means they have to compremise on quality.
It can be done, the Metro remake is an example of this and it runs great even on older RTX cards.
It's also not helped by greedy companies who say one thing and do another. Both companies pushing RT(especially Nvidia) and then upselling trash.
If the RTX4070 and RX7800XT had been the sub £400 RTX4060TI and RX7700XT they should have been and the RTX4060TI 16GB and RX7700XT 12GB been the RTX4060 16GB and RX7700 12GB at £300,RT could have been pushed more by developers.
If these companies actually gave every GPU tier a good performance jump each generation, I would expect more people would warm to RT.
The most popular RTX4000 card on Steam is the RTX4060 and most popular card is the RTX3060.
Both weaker than my RTX3060TI which is itself is limited for RT now IMHO.