Yes indeed. Essentially, extreme cold weather is rubbish for any car. It's true that you can now pre-heat ICE cars as well, although wouldn't want to do so in an enclosed space such as a garage.
I'm aware of the "issues" with the Model 3 in cold weather as well, I am very well informed about Tesla and the Model 3. But I also know when an issue applies to one specific vehicle vs. it being singled out because it is new and under the spotlight. And sometimes by people/sources who have a clear agenda (that would include Bloomberg). The issues are manageable and it doesn't detract from what is a fantastic vehicle. One I'd very happily buy and drive if it were available here at a reasonable price.
Are we talking the electric component here or are we talking about the design issues from a young company with little experience?
If the former, it’s not just a Tesla issue. The new Kona fares similarly, as has/does the Leaf. It’s essentially an inherent “problem” with the technology. Heat pumps make little difference as they are so inefficient at those temperatures. Not that any of that is relevant to pretty much anyone in the UK as these issues only really become apparent below -20 (-10 for range) and it’s rarely ever that cold in the UK outside of the highlands.
If it’s the latter then yes, all companies have their issues, but more established companies usually have less issues with the basic stuff due to probably having had them in the past. They’re not EV issues as mentioned by others earlier, and Tesla will sort them out as they pop up.
While it’s true, some organizations make a bigger deal out of it than necessary (they need their ad revenue, it’s not EV unique), way too many EV advocates just brush those issues under the rug because either it doesn’t affect them, or they’re pinballing to th polar opposite viewpoint in response. Neither is very helpful.