no matter how many times that gets pointed out when companies turn the screws you WILL always get people who will defend them trying to justify how much they have blown on their products. as iv said a few times, the 4090 at £1600 is a good price for the performance the 4080 is just taking the urine to push 3000 series sales to clear stock, something jensen spoke about a month or so ago on a company call when talking about stock levels. but people will still throw money at them because they are invested in the company and think doing so will make their lives better or something.Last year Nvidia made 3bn profit in a single quarter, this year it's down to 1.3bn last quarter (before depreciation and tax) from 6bn revenue while their operating expenses (e.g.inc wages to the designers) are 1.7bn.
They returned 2.5bn to shareholders via stock purchases in the same timeframe
Nvidia are not short of cash and it still doesn't justify charging £1200+ for what was an xx70 class GPU last generation