I agree with impartial, though I guess if people view his channel as a clinical channel in reviews then has been watching the wrong channel for many years.He should be impartial. His gaffs and jokes are ok I don't mind a bit of being human, but over time I just found he was not useful.
But I am guessing hes had great working relations with EVGA with supply of parts that seemed to work in his favour, this was true for most of their product stack in fairness.