The best thing our media can do is not publicise captured people, putting the spotlight on them is exactly what these groups want will only have one outcome.
But on the other hand it is great propaganda for this government and anything they decide to do down the line ...
Let's fact it until westerners start putting boots on the ground this regime is going to thrive in the middle east. If the middle east can't (won't) sort their own problems out we will always be drawn into a holy war type stance, that is the sole goal of IS.