Hmm how strange, today I was working on my PC and watched as Windows auto installed the optional AWCC software via Windows update, wtf? This should not be possible but somehow it auto installed!
I removed it via Revo uninstaller, but even then some crap is left behind due to the intrusive nature of dell/alienware software:
A restart is needed else you can't delete the remnant directories.
I know I manually installed AWCC back in the launch time of the DW 34" as was curious what it was, but did a manual uninstall as above way back then and never saw a pee of it since then, so looks like I had to do the same again this time round, though this time round it auto installed...
It did not install any icc profiles though at least, just the software suite and messed with the alienware fx lighting in the OSD which I had to reset.
Oh and now it no longer shows up in optional updates either, so at least it's gone from there and should not auto install again.