tripple cooler !!!!! about the same size as mine, no yours is bigger, the 7990 has a very low profile cooler.............hence it runs so bloody hot
mind you, i still prefer it to those new Nvidia cards
I will point you to something, that everyone brushed under the carpet.....
The "reputable" websites doing reviews are using the 13.12 AMD drivers to compare the 980 against the 290X. Others do not state what drivers they used for the AMD at all.
And they haven't stopped there. Even the drivers they use for the GTX780/780Ti are ancient ones from February. Whiile everyone knows that the April drivers, gave a flat 12% boost on the 780/780Ti. (look at the Nvidia discussion thread for posts of that period).