Please remember that any mention of competitors, hinting at competitors or offering to provide details of competitors will result in an account suspension. The full rules can be found under the 'Terms and Rules' link in the bottom right corner of your screen. Just don't mention competitors in any way, shape or form and you'll be OK.
The 35% lower cost of the 7900xtx vs. 4090 may make sense, but the solitary-confinement-straight-jacket prices do not. We all need to be heralds in not normalizing the narrative that a £1200, much less £1750, flagship card makes sense in any way -- it's what they want.
Oh 100% they are too much. I wouldn't of brought the 6900xt other than I was committed to purchasing something as working from home and such with the 980 feeling very long in tooth for work and gaming. And with Covid, restrictions in manufacturing etc that premium I could swallow. I would not this generation. Prices need to somehow fall back to where Nvidia were with the 700/900 series but that will never happen now tbh. The 780/980 prices I thought relative made sense, you still had decent bang for buck with the 760/960 in the mid tier etc.
That would be true if the 4090 was good value but it's not so being a bit slower and a bit cheaper doesn't automatically mean value for money.
I see a lot of equivocating recently around this gen's absurd pricing (and I won't speculate from whence the push here is coming, but we all have suspicions). Consumers, and the enthusiast community in particular, have a responsibility to throw down the gauntlet every time someone even hints this is the new norm in pricing. Not to get all soap-boxy, but this is a pivotal time in the market when we can either let "influences" yoke us to accept a new pricing model, or we pull back the mindshare (and cost) to a reasonable level.
I'd say the real deals won't be for another 12 months. Once the pain of recession, interest rates and rising debts kicks in the retail market for "luxury" items will fall off a cliff. I think the tech space already know this hence they are holding back production anticipating a big drop in sales.
It isn't just a bit cheaper though. It is looking to be 45% cheaper for almost identical Rasta performance! That is daft to suggest as you have multiple times a bit slower/bit cheaper cause it isn't reality. If the 4090 is £1699 (FE) and the 7900xtx Ref model was £1599 I could understand that sentiment but it just isn't that.
, Nvidia terrible value 
That's circa 2015 polaris-thread levels of optimism. N33 may be in the vicinity of 6800 performance, but it's going to be priced £400-450, if that low.
At this point I wouldn't even be in surprised if it goes that way
Nvidia GPU driver crack would become the #1 keyword in searches IMHO.
If that ever happens, gaming will be ruined and pretty much done with. I'm sure a lot of people will just give up at this point and probs consider handheld gaming devices like the steamdeck instead.
What about GAP insurance? In case your GPU is written off early by a faulty 12VHPWR connector or PSU.
