They've made great leaps, undoubtedly. From where AMD were a few years ago, before Ryzen, their transformation is mighty impressive, and the impact it's had on the industry beyond significant. But if Gibbo is to be believed with his talk of the thousands (yes thousands) of 9900k CPUs OCUK sold, AMD still have a way to go against the brand power of Intel which is very much in the stratosphere. The mind truly boggles as to what value someone sees in a 9900k (when there is none), but I don't believe for one second all those purchasers have money to burn or are remotely aware they are being fleeced. Some do of course, and don't care, they just want the fastest CPU on the planet and aren't bothered how much it costs, but the majority have no idea and simply fall for the marketing hype. These are people who don't read forums or reviews, and that is who AMD need to ultimately reach. It's happening, but it's a slow process. They just need to keep doing what they're doing, and the tides will eventually change.
I certainly agree 2019/2020 will be great years for AMD though, and I don't think Intel will have an answer. Well, they will, but it will be an exorbitantly priced alternative that offers near the same performance.