All the way back when Nvidia first introduced DLSS, my biggest concern had been Nvidia might attempt to normalise these kind of so-called "upscaling" feature and making it an excuse to sell us all weaker cards at higher prices; fast-forward to today that has became a reality, with 4000 series pricing has became mental and we now effectively paying £800+ for what could have been a 60ti class card ("4070ti").
This is why despite everyone been getting all excited about DLSS, I still firmly believe as customers we should get raw power for our cards that we deserve for the money we pay for and not buying the DLSS hype. I dread to think one day DLSS and similar techs would lead to us all having to pay for overpriced cards with absolutely trash raw performance outside of anything that use DLSS...